SEO Tutorial For Beginners: How to do seo for website?

A complete guide to fresh start in SEO!

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SEO Tutorial For Beginners: A Step-By-Step Guide

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Do you have any idea about how many blog posts are published every day around the world?

In fact, WordPress users alone publish more than 2 million posts a day. In other words, 24 blogs per second.

That means 216 blog posts have been published as you read these few sentences.

This is only for WordPress users. If we count the number of blog posts then this number must be more.

These calculations show that it is difficult to survive with a blog. But there are many things you need to know if you want to make your blog successful.

Although I spend about 4-5 hours writing my blog posts, the ten minutes I spend optimizing each post which is the most important thing.

SEO Beginner’s Guide

Billions of people type in the term “SEO” into Google searches every month – no doubt about it.

That means more than 2 million people search a day, and that’s just on Google – not to mention other search engines.

Basically, that’s why deciding to get on the first page of Google will either lead you to a successful business or total bankruptcy.

But what does SEO actually mean?

As you probably know, its full form is Search Engine Optimization. But, what do you need to optimize? design? Writing? Or links?

Search Engine Optimization (SEO) is a method of optimizing your online content so that a search engine will show it at the top of search results for a specific keyword.

When it comes to SEO, three things come together. They are – you, search engines, and searchers. Let’s say you have an article on “how to make vegetable soup”. Now naturally you want your text to be the top result whenever someone searches for the phrase “vegetable soup” in a search engine (which basically means Google in 90% of the cases).

SEO is the magic thing that can be used to present your article to search engines in such a way that whenever someone searches for that keyword, yours will appear in the top results.

For example, if you go to Google and search with “SEO Beginners Guide”, you can see our article at the number 1 position.

Overview

Maybe the question is coming to your mind, what is the search engine? Or what engine is it again? A search engine is a type of online data stored search engine. Who stores various types of data or information in the online database, which will provide you/visitor with various information or services according to your/visitor’s needs. The visitor can easily search all types of information related to his search in the search engine. You will be surprised that the search engine takes only nanoseconds to do this.

Some popular search engine names!

• Google
• Bing
• Yahoo!
• Baidu
• Yandex.ru.
• DuckDuckGo
• Ask.com
• AOL.com

Now, what does magic actually look like, and why is it needed?

As I’ve said before, most people’s online experience begins with a search engine, and about 90 percent of those searchers land on Google first.

Another thing that is true about this topic is that 67% of all clicks to Google are in the first 5 results. And this explains why search engine optimization is so important.

Meanwhile, there is a joke on the internet about how difficult it is to get on the first page of Google. For example: “If you ever wanted to hide a corpse, put it on the 2nd page of Google search results.”

If your blog post, article or product is on anything other than the first page of Google search results, then it will not rank in the search engine.

But the thing is, to get on top of the search engines, you first need to know what search is, that is, how it works.

Now that you have a basic understanding of SEO, let’s discuss its various components in detail.

How Search Engines Work: Crawling, Indexing and Ranking

There is no doubt that SEO is now relatively taking longer to show results than ever before.

At the same time, however, the value of ranking in organic search has never been better, which is why the SEO/search industry has grown rapidly in recent years.

As more and more websites are created and compete for people’s attention, search engines need to keep up with this increasing pace, while providing the most relevant content for users. As a result, you need to make your site as search engine friendly as possible, which requires a solid understanding of how search works.

At a basic level, three main methods work to generate search results. I will now talk about them: crawling, indexing and ranking.

Crawling

Crawling is the method by which search engines find updated content on the web, such as new sites or pages, changes to old sites, and dead links.

To do this, search engines use a program known as a “crawler”, “bot” or “spider” (each search engine has its own type), which follows an algorithmic process to determine how often to crawl a site.

Whenever a search engine’s crawler runs through your site, it also identifies and records any links to pages it finds, adding them to a list that will be crawled later. This is how new content is discovered.

Indexing

Once the search engine processes its crawled pages, it compiles a huge index of all the words it finds and their position on each page. It is basically a database of billions of web pages.

This collected content is then stored with information, sorted and translated by search engine algorithms to measure its importance compared to other pages of the same style.

Servers located around the world give users almost instant access to these pages. A good amount of space is required to store and organize this information. And both Microsoft and Google have more than 100,000 servers.

Ranking

At SEO we are more concerned with this aspect and it gives the client a real picture of their progress.

After entering a keyword in the search box, search engines will search for pages from their index that are the most similar matches; These pages will be assigned a score based on an algorithm composed of thousands of different ranking signals.

These pages (or images and videos) will be displayed to users based on their scores. So in order for your site to rank well in search results, it’s important to ensure that search engines can purchase and index your site correctly – otherwise they won’t be able to rank your website content correctly in search results.

Best practices for keyword research and keyword targeting

Effective keyword research is an important skill for digital marketers today. Not only do they need to know how to build a good keyword list for PPC and SEO, but smart content marketers also need to know what topics and keywords to choose when writing.

But if you’ve been reading this article, you probably already know how important keywords are. You are here only to learn how to use it better and more effectively.

There are many good guides on keyword research on the internet. Usually, they will ask you to use the following method:

1. Create a seed list of terms to start with
2. Growing your list with keyword research tools
3. Refine your list with competitive research

So why should I add another article to this pile?

Because I want to introduce you to a framework for categorizing keywords that I developed while practicing paid search at Red Bricks Media. You can get a brief idea from the below infographic:

Targeting The Right Keyword for SEO

This model suggests that different keywords elicit different levels of interest and intent; Some search terms are used by people who are ready to convert, while others are used by people who are just beginning their research.

This model assumes that conversion is your main target. Keywords are categorized based on their type, and sorted based on how effective they are at converting. So as a rule of thumb, it makes sense to invest the most time and money on the keywords that will get you the closest to your target. Once you’ve maxed these out, you’re ready to move on.

1. Brand Term:

People who are already familiar with your brand are easiest to convert. In terms of volume, keywords in this category may not drive the highest number of impressions or page views, but they usually have the highest conversion rates (both paid and organic).

2. Product term:

It’s what your product is and what problem it solves. How long this list can be depends on how diverse your product or service is. People searching for these terms are a bit later in the decision cycle, and your cost per action (CPA) for these terms will typically be higher than for brand terms. But you only get so much volume from brand terms, eventually you’ll want to get them through product terms as well.

3. Competitor Term:

There was a time in the lifetime of paid search marketing when competitor terms were second only to brand terms for conversion rate and CPA performance. However, Google has recently tightened their Quality Score requirements; And lower cost per click (CPC) prices for competitor terms are almost impossible. If you have money to spend and are trying to counterattack against a strong competitor, these terms will suit you.

4. Substitute Product Term:

It is a term that can be used instead of your product. For example, if you are selling pens, you might consider bidding (optimizing) on “pencil”.

As for competitor terms, Google won’t give you much relevant credit for them, so bidding on them for Pay Per Click (PPC) is more expensive and harder to get for Search Engine Optimization (SEO). However, if you are getting as much volume as possible from the former category, they are worth considering.

5. Complimentary Product Terms:

These are things that go with your product, like a “TV stand” if you’re selling a TV. Basically, these are other people’s product terms. You may get some marginal conversions from them.

6. Audience Term:

This category will contain terms that your target audience might be searching for. Usually these words have a huge impression, so it is natural to want to try them out. Again, since this category is more aligned with traditional display targeting, which is based on readers’ attention and interests, you may get a lot of suggestions from above to use these types of words.

This is one of the reasons why the target model is so useful. From the terms it is clear that people don’t have much desire to find your product. And once you realize that, you won’t be surprised when the terms behave like display ads and generate the lowest conversions and highest CPA for all your keywords.

Using Target Models in Your Keyword Research

You are now very familiar with the target model. Let’s see now, how they are useful during different steps of keyword research:

Generating seed list

A seed list is your initial set of keyword ideas. Enter six keyword categories. Then use a combination of brainstorming and investigation to fill in the list of keywords, spending the most time on brand and product terms.

You’ll want this list to cover what your product does and what problems it solves, but avoid using synonyms. This will be the next step.

Research your audience: What terms does your audience use to describe your product or service? What other terms do they use in their daily lives? Check blog posts and comments, forums, LinkedIn groups, and your own support requests to find out.

Find the search terms that are being used now: Use your analytical tools, Google Webmaster Tools, and Weblog to see what search terms people are using to find you. If you have access to internal site search data, you can also look there to see what people are looking for.

Get some suggestions: Soovle is a little tool that helps you find out what are the top autocompletes for a keyword on various search engines and other sites. Not all keywords need to be run through Soovle, but you can try a few pairs to see if you’re missing anything.

Check out the competition: Tools like SpyFu or SEM Rush show you what competitors are bidding on. Unlike Soovle, you don’t have to spend a lot of time here. But look at some of the competitors’ names and terms and see if there’s anything you haven’t thought of yet!

Create a list of keywords

Now is the time to lengthen your list. Launch your favorite keyword research tool and start entering keywords into it.

“Stop!” You might be wondering, what should be your favorite keyword research tool?

Or, do I have a secret tool?

No, Many keyword research articles provide a list of tools, but my point is that you can start and end with the Google Adwords Keyword Research Tool. Most of the traffic in the US comes from Google, and the proportion of PPC traffic is also relatively high, so you can get an idea of the average traffic from the authorities. Here are some tips on how to use it:

1. Group words by topic: When you start entering keywords, you’ll find that you can enter more than one keyword at a time, so put them in separate groups by topic. For example, if you sell both mustard and sauce, you would put “mustard” and “Dijon mustard” together, and sauce separately.
2. From “Match Type”, select “Exact”: Here you will find a detailed explanation of Google “Match Types”, but generally “Exact Match” will tell you the number of searches for that term, only that term. This will give you a better and firmer estimate of how much search traffic you will get for a given term.
3. Select language and location: Select your preferred language and location from “Advanced Options and Filters”. If you only want Spanish speakers from San Francisco, set the filter that way. The number you see in “Local Monthly Searches” will give you an idea of how people search in your particular set up.
4. Set your column: Select “Competition and Local Monthly Searches” from the column. There are columns of other data, including average CPC, but I’ve never found them this useful before.
5. Download Keyword Ideas: Tick the keywords you like; Then select “Download/My Keyword Ideas” (Download/My Keyword Ideas). It will create a spreadsheet of your results. As you enter more seed terms the keyword ideas will be in the left column, so you can just download them when you run out.

Refine your keyword list

Now that you have a good keyword list, it’s time to refine it. This is especially useful when you are creating a list of keywords for SEO. This is because there is a limit to how many keywords you can optimize for. There are no hard and fast rules here; You just need to eliminate less interesting words. Consider the following while refining the list:

1. Keyword Category:

If you get 500 audience keywords and only 15 product keywords, you can probably eliminate less interesting audience keywords. Focus on the categories that are closest to the target.

2. Competition:

In online tools, Google rates keyword competition from low to high. In your downloaded list, they will change it between 0 and 1. High value means high competition. Google number is given only in paid search. Moz has a tool (applicable to paid subscribers) that provides keyword difficulty scores for SEO.

3. Landscape Search:

Enter your most important terms into Google (or any other search engine) and see what comes up. For example, if you are running a campaign for the shampoo brand Sunsilk, you may not know that “hair shampoo” also refers to the car until you look at the search results.

4. Semantic Grouping:

Many people want to know how big their keyword list should be. It really depends on the scope or complexity of your product or service. But it doesn’t need to be too big. Unless you’re building a list for a large enterprise, consider a few dozen or hundreds of keywords instead of thousands. In PPC, you can use Broad Match (to catch long-tail terms) and Google’s Keyword Report (to add effective terms to your list).

On-Page SEO and Off-Page SEO

What is On-Page SEO?

On-page SEO consists of all the on-site techniques you can use to ensure a webpage ranks in the SERPs. It also helps you know how well the page will rank. It uses both content and technical elements to improve page quality, so the more on-page SEO you do, the more traffic you will get to your website and the more relevant the traffic will be.

There are many different aspects of a webpage that can be optimized with on-page SEO. These are given below:

• Title tag
• heading
• URL structure
• Alt text for images
• Site speed
• Internal links
• Meta description
• Responsiveness

Best Technical Practices for On-Page SEO

Title tags are HTML elements that you can use to designate the name of a webpage. Each title tag must be unique, describe what the page is about, be keyword optimized, and be less than 60 characters in length.

Headings are the titles you give your content, and they work best if they are in the H1 format. Headings should always focus on relevant and descriptive words, and when it comes to optimizing with keywords, don’t pile them together. You can use subheadings (H2 to H6) to divide the content. But don’t repeat keywords or phrases between posts.

URL structure is very useful when search engines determine how relevant a page is to a query, and it should be descriptive of the page’s content. You can also optimize URLs with keywords, as long as they are relevant. An example of a URL structure is https://minciter.com/the-best-korean-skincare-routine-day-and-night-at-home/ (which is better than www.minciter.com/123456).

Alt text, or alternative text, provides search engines with more information about an image, although it usually describes the image to web visitors without seeing it. 125 characters or less Alt text should be specific and descriptive of the image content to be optimized to ensure fast page load speed.

Internal links make it easier for visitors to navigate your site, but it also makes it easier for search engines to understand your site and index pages, thus ranking your site higher.

A meta description is a very short but informative description that expands on the title tag, summarizes a page’s content, and tells web users why they should read yours instead of others’ content. The meta description consists of the title and URL, and should be kept under 160 characters.

Responsiveness is a design element that ensures your page displays properly on any device, including mobile and desktop. As more people around the world continue to use mobile for online searches, this will continue to become an important issue.

On-page SEO and impact of content

As important as the technical aspects are, the most important element of on-page SEO is content because it drives traffic to your site.

However, not just content, today’s web users want relevant, interesting, engaging, and informative content that meets people’s needs. In other words, people will consume the content you create, which can come in many forms, such as:

• Blog
• Copy webpage
• video
• Infographic
• podcast
• Whitepaper
• Ebook
• Interview
• Case studies
• Original research
• review
• Instructional article
• Quizzes and polls

However, another important element about the content you create is that others should be able to link to your content, meaning avoid content that requires a log in, copyright material, and slide shows.

Off Page SEO and the Impact of Backlinks

Keyword stuffing was once an acceptable practice that is now as extinct as the dodo bird, as is the practice of buying or trading backlinks to increase page rank. While these practices became popular with search engines for a while, adding irrelevant backlinks later caused the page’s popularity to decline.

Although search engines consider both the number and quality of backlinks (as well as the number of referring domains), remember that quality is more important than quantity.

Another important point is that backlinks are an integral part of off-page SEO. Quality backlinks from an affiliate site are worth more than 10 or 100 low quality links. Link building is not an easy task, but Neil Patel has four strategies that you can use for link building:

1. You can write guest blogs on various sites. This will prove your work efficiency.
2. Write content that fits the trend. Because these types of posts are very popular now.
3. Find specific blogs for backlinks (especially trendy blogs) and then try to replace your written content on the same topic with those links.
4. Take advantage of infographics and create tons of infographics.

Other Best Practices in Off-Page SEO

While quality backlinks are the backbone of off-page SEO strategy, there are other techniques you can employ to increase site authority and generate more links.

One connects your business to local listings and Internet directories, including things like Google My Business, Yelp, Yellow Pages, and other local listings. Once added, make sure all information is correct, and that your name, address, and phone number are the same on all platforms.

Another way you can add to off-page SEO (while increasing trust and brand awareness) is by participating in general site discussions on Quora and answering questions on other question-and-answer sites, especially if with a community. You have something special to share.

One last off-page SEO technique you can use is to submit backlinked content to various sharing sites, including image, audio, and video sharing sites. The most popular of these are:

Video: YouTube, Vimeo and Dailymotion
Audio: SoundCloud and Podbean
Image: Instagram, and Pinterest, Flickr

White Hat vs. Black Hat

First of all I want to say one thing directly. There are two sides to the SEO force, and you need to pick one right now. As you know, I play the role of a long-term entrepreneur rather than a quick profit.

The same is true of search engine optimization. Some people do SEO to get huge money at once, while others work for a long time.

If you treat SEO as a get-rich-quick scheme, you’ll probably do black hat SEO.

This type of SEO focuses only on optimizing your content for search engines, without considering the needs of people.

Since there are many ways to break the rules to get your site to rank high, these are the main methods of doing black hat SEO to earn thousands of dollars quickly.

However, in the end, this type of approach results in spamming, low quality pages that are often banned very quickly. As a result, the marketer also has to pay a high price in the form of destruction of the opportunity to create something sustainable in the future.

You might be able to achieve some huge deals if you go this route, but you will need to constantly keep an eye on search engine updates and adopt new strategies to circumvent the rules.

White Hat SEO, on the other hand, is the way to build a sustainable online business. If you do SEO this way, you will only focus on people as readers.

Try to give them the best content and present it easily to them following the rules of the search engine.

Common Technical SEO Issues and Best Practices

When we use the term “technical SEO”, we mean a website and/or server over which you have full control. It has a direct (or sometimes indirect) impact on search engine crawling, indexing and finally: search ranking, technical SEO which includes elements such as page titles, title tags, HTTP header responses, XML sitemaps, 301 redirects and metadata.

Technical SEO does not include analytics, keyword research, backlink profile development or social media strategy.

These 5 most common technical SEO fixes are often overlooked, but they’re easy to fix and can go a long way in accelerating your search visibility and SEO success. And if you can’t do it yourself, contact an SEO expert.

1. Lack of HTTPS security

Securing sites with HTTPS is now more important than ever. In October 2017, Google introduced a “Not Secure” warning signal in Chrome. It appears every time a web user lands on an HTTP site.

To verify if your site is HTTPS, type your domain name into Google Chrome. If you get the “Secure” message shown in the image below, your site is secure.

However, if your site is not secure, typing your domain name into Google Chrome will show a gray background – or worse, a red background – with a “not secure” warning sign. This will immediately remove users from your site.

How to fix:

To convert your site to HTTPS, you’ll need an SSL certificate from a certificate authority. Once your certificate is purchased and installed, your site will be secured.

2. Site not indexed properly

When you search for your brand name on Google, does your website show up in the search results? If your answer is no, then you have an indexing problem. As far as Google knows, if your pages are not indexed, they don’t exist for Google, and that’s why they can’t be found in search engines.

How to check:

Type “site:yoursitename.com” into Google’s search bar and you’ll see the number of pages indexed on your site in no time.

How to fix:

If your site is not indexed at all, you can start by adding your URL to Google.

And, If your site is indexed, but there are more results than you expected, look for site-hacking spam or old versions of the site that are indexed.

If your site is indexed, but you’re seeing fewer results than you expected, audit the indexed content and compare it against the pages you want to rank for. If you’re not sure why your content isn’t ranking, your site’s content is Google’s

Webmaster’s guidelines are followed.

If the results are somehow different from what you expected, make sure that important pages of your website are blocked by robots.txt file (see point #4 of our list). You also need to check if you have mistakenly used the NOINDEX metatag (see point #5 in our list).

3. There is no XML sitemap

A sitemap is an (.xml) based file that helps search engine bots learn more about your site pages, so they can crawl your site efficiently and intelligently. That is, a map of where any post, image, category is on a web site.

How to check:

Type your domain name into Google and add “/sitemap.xml” or “/sitemap_index.xml” at the end as shown in the image below.

If your website has a sitemap, you’ll see something like this:

How to fix:

If your website doesn’t have a sitemap (and you see a 404 page), you can create one yourself or hire a web developer. The easiest option is to use an XML sitemap generating tool. If you have a WordPress site, the Yoast SEO plugin can automatically generate an XML sitemap for you.

Wrong Robots.txt or none at all

Not having robots.txt is a big red flag—but did you know that an improperly configured robots.txt file can kill your organic site traffic?

How to check:

To confirm that the robots.txt file is incorrect, type your website URL along with “/robots.txt” into the browser. If you get a result named “User-agent: * Disallow: /” then you have a problem.

How to fix:

If you see “Disallow: /”, talk to your developer immediately. There must be a good reason behind this, or it could be an oversight.

If your robots.txt file, like other e-commerce sites, is complex, you should have the developer check every line to make sure everything is correct.

META ROBOT SET NOINDEX

When the NOINDEX tag is configured correctly, it means that some pages are less important to search bots. (For example, blog categories made up of different pages.) However, when configured incorrectly, NOINDEX can seriously hurt your search visibility with a special configuration from the Google index.

When doing website development, it is common for many NOINDEX pages. But once the website goes live, removing the NOINDEX tag becomes imperative. Don’t blindly believe that it has been removed, as this will damage your site’s visibility in search results.

How to check:

Right click on your site’s main page and select View Source Code. Use the Find command to find lines from the source code and search for “NOINDEX” or “NOFOLLOW” such as If you don’t want to spot check, then Use Clarity Audit, SEOClarity’s site audit tool, to scan your entire site.

How to fix:

If you see any “NOINDEX” or “NOFOLLOW” in your source code, talk to your web developer about it, he may have included it for a specific reason.

If there is no known reason, ask your developer to change it to or remove the tag entirely.

Finally

Hope this guide helped you understand that search engine optimization is no longer optional.

It doesn’t take much effort to learn the basics, but if you don’t know these things, you can lose your online presence forever.

If you’ve already made some SEO decisions that aren’t paying off, there’s no need to worry.

Just make a determination to start today which may take 6 months to a year to get results.

Do keyword research before writing your next blog post. Then, use your keyword data to optimize the basics, like your title tag and description.

And who knows – maybe the next time you click the publish button it will be in the top results!

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