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If you’re a smaller creator on TikTok, you’re likely eager to know how many followers you need to start making money on this popular social media platform.
Given the unpredictable nature of monetization strategies on TikTok, it can be challenging to estimate your earnings at each milestone.
Nevertheless, we’ll use facts, statistics, and insights from TikTok influencers and various sources to shed light on the number of followers required to begin earning on TikTok. Let’s dive right in!
How TikTok Followers Can Make Money 2024?
How do influencers make money on TikTok?
Influencers on TikTok have various methods of generating revenue:
TikTok followers have multiple avenues to make money on the platform. Alternative monetization strategies like sponsorships, affiliate marketing, and merchandise sales can be equally rewarding. Building a dedicated and engaged fan base is crucial for success, regardless of the chosen revenue stream.
TikTok Creator Fund:
The most popular way, though not the most profitable, is through the TikTok Creator Fund. It rewards creators for producing exceptional TikTok videos. To be eligible, you need at least 10,000 followers and 100,000 video views within the last 30 days.
Virtual Gifts during Livestreams:
Another way to earn money on TikTok is by receiving virtual gifts during livestreams. Users can purchase virtual coins and use them to send gifts to their favorite creators. These gifts are then converted into Diamonds, which TikTok creators can cash in for real money.
Sponsorships, Affiliate Marketing, and Merchandise:
Due to TikTok’s relatively low revenue sharing rates, many creators rely on alternative forms of monetization. Like sponsorships, affiliate marketing, and selling merchandise.
Because they are suitable for creators of any size and you don’t need a specific follower count or number of views to start making money. Building a small but highly engaged following is sufficient.
Branded Merchandise:
Many creators leverage TikTok as their primary marketing strategy for an existing business, especially for artists selling handmade goods. Collaborating with other TikTokers is also a viable approach to grow your following by exposing your name to their audiences.
Also, some creators subtly encourage their viewers to support them by including their PayPal link or Venmo/Cash App IDs in their bios.
How much money can you make on TikTok?
The potential earnings on TikTok can vary based on different revenue streams:
The amount you can earn on TikTok varies based on the revenue streams you pursue and the success of your content. While some influencers have made significant earnings through the TikTok Creators Fund and virtual gifts, other monetization strategies offer additional potential for revenue. Ultimately, the earnings depend on factors like your follower engagement, partnerships, and the uniqueness of your content.
TikTok Creators Fund:
This is the primary way of paying creators on TikTok. The Creator Fund is not an ad revenue sharing program and can also be unpredictable in terms of income.
For example, according to Business Insider, one TikTok influencer, Preston Seo, earned $1,664 between January 2021 and May 2021 despite having hundreds of thousands of followers. His daily earnings ranged from $9 to $38.
Virtual Gifts:
While virtual gifts can be another source of income on TikTok, they are generally not as lucrative as the Creator Fund. TikTok users can purchase virtual coins and give them as gifts to their favorite creators during livestreams. These gifts are converted into Diamonds, which creators can cash in for real money. However, the monetary compensation for these gifts is hard to predict, as it’s based on factors like the number of Diamonds accrued, popularity, and TikTok’s discretion.
Other Monetization Strategies:
Examples are sponsorships, affiliate marketing, and selling products. The potential earnings from these methods can be even harder to predict as they depend on the popularity of your videos, the type of affiliate programs and products you choose, your pricing, and engagement rates. Statista has reported that macro influencers earn an average of $197 per post for branded content, while larger influencers earn $1,500 per post.
How many followers do you need to make money on TikTok?
The number of TikTok followers needed to start making money can vary depending on the monetization strategies employed. Here’s what we’ve gathered:
TikTok Creator Fund:
To join the TikTok Creator Fund and earn through it, you need a milestone. You must have at least 10,000 followers and achieve 100,000 video views within the last 30 days.
Virtual Gifts:
For converting virtual gifts into Diamonds, which can be cashed out for real money, you need a minimum of 1,000 followers.
You can still start earning before reaching these follower milestones by utilizing other monetization strategies. These are affiliate marketing and selling merchandise.
With the right engagement rates, even creators with fewer than 1,000 followers have the potential to earn more through affiliate revenue from a viral video compared to larger creators.
When it comes to attracting sponsorship deals, follower count becomes more crucial. Brands typically prefer influencers with higher follower counts, views, and engagement rates, as they want to reach a larger audience. However, even creators with smaller followings can market themselves to potential sponsors and demonstrate their value through unique content and an engaged community.
Statista’s data has shown that TikTok creators with fewer than 15,000 followers can still have impressive engagement levels. The key is to effectively market yourself and showcase your influence to attract potential sponsors. You do it even if you haven’t reached the higher follower count benchmarks. Remember, persistence and dedication can lead to growth and better opportunities in the future.
Frequently Asked Questions about Making Money on TikTok:
How much money does 1,000 followers on TikTok make?
For macro influencers, the average earnings per post for branded content are around $197, as reported by Statista. Additionally, with 1,000 followers, you can also convert virtual gifts received during TikTok live streams into Diamonds, which payout at approximately 5 cents per Diamond.
How much money does 1 million TikTok followers make?
TikTok creators with 1 million followers or more can expect to make an average of $1,500 per post for branded content. However, it’s worth noting that earnings can vary among individual creators. For instance, one creator, Jenn Leach, earned $88 for 1.6 million views, which translates to about 6 cents per 1,000 views.
What does TikTok pay monthly?
TikTok’s payment system depends on view count for the platform’s own earnings. And sponsors pay creators based on per video deals. Consequently, it’s impossible to predict the exact monthly earnings as it varies for every creator. To maximize potential earnings, focus on creating content consistently and experimenting with different types of content. Also pay attention to videos that receive higher levels of engagement.
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