Free Digital Marketing Course- Digital Marketing Tutorial, Modules

A digital marketing course is a program that provides training and education on various digital marketing concepts and strategies. The course typically covers topics such as website design, search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, analytics, and more. The goal of a digital marketing course is to equip individuals with the skills and knowledge necessary to effectively market products or services online, increase brand visibility, and drive conversions. The course may be offered online or in-person and can range in length and complexity depending on the specific program.

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Free Digital Marketing Course- Digital Marketing Tutorial, Modules

Free digital marketing course Outline

Module 1: Introduction to Digital Marketing

• What is digital marketing?
• Why is digital marketing important?
• Digital marketing channels and their benefits
• Traditional vs. digital marketing

Module 2: Website Design and Optimization

• Website design best practices, Website optimization for search engines (SEO), Website optimization for conversions (CRO)

Module 3: Content Marketing

• Creating a content marketing strategy
• Content creation and curation
• Content promotion and distribution

Module 4: Social Media Marketing

• Choosing the right social media platforms
• Creating a social media strategy
• Social media advertising

Module 5: Email Marketing

• Building an email list
• Creating effective email campaigns
• Email automation

Module 6: Pay-Per-Click (PPC) Advertising

• Introduction to PPC advertising
• Creating PPC campaigns on Google Ads and social media platforms
• Analyzing and optimizing PPC campaigns

Module 7: Analytics and Reporting

• Introduction to analytics
• Setting up Google Analytics
• Tracking and measuring digital marketing performance
• Creating reports and analyzing data

Module 8: Advanced Digital Marketing Techniques

• Influencer marketing
• Affiliate marketing
• Mobile marketing
• Video marketing

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Module 1: Introduction to Digital Marketing

This module provides an overview of what digital marketing is and its importance in today’s business landscape. Students will learn about various digital marketing channels such as search engines, social media, email, and display advertising, and their respective benefits. The module will also cover the difference between traditional and digital marketing, and how digital marketing has transformed the way businesses reach and engage with their customers.

What is digital marketing?

Digital marketing refers to the use of digital technologies. Such as search engines, social media, email, and websites, to promote products or services and connect with customers. It is a broad term that encompasses various marketing tactics and techniques that leverage digital channels to reach and engage with customers.

Why is digital marketing important?

Digital marketing is important because it allows businesses to connect with customers through channels where they spend most of their time, i.e., online. It has become an essential component of marketing strategies for businesses of all sizes.

Digital marketing channels and their benefits

Some of the digital marketing channels and their benefits are:

1. Search Engine Marketing (SEM): SEM involves optimizing a website’s content to rank higher in search engine results pages (SERPs). The benefits of SEM include increased website traffic, improved brand visibility, and higher conversions.
2. Social Media Marketing (SMM): SMM involves creating and sharing content on social media platforms. Such as Facebook, Instagram, Twitter, and LinkedIn to reach and engage with customers. The benefits of SMM include increased brand awareness, improved customer engagement, and higher website traffic.
3. Email Marketing: Email marketing involves sending promotional emails to a targeted list of subscribers. The benefits of email marketing include increased customer loyalty, improved customer engagement, and higher conversions.
4. Content Marketing: Content marketing involves creating and sharing valuable content to attract and retain a target audience. The benefits of content marketing include improved brand awareness, increased customer loyalty, and higher website traffic.
5. Display Advertising: Display advertising involves placing banner ads on websites to promote products or services. The benefits of display advertising include improved brand visibility, increased website traffic, and higher conversions.

Traditional vs. digital marketing

Traditional marketing refers to the use of traditional media such as television, radio, newspapers, and billboards to reach customers. The key difference between traditional and digital marketing is that traditional marketing relies on physical media, while digital marketing relies on digital media. Digital marketing allows businesses to target specific audiences with greater precision and track the effectiveness of their marketing campaigns in real-time.

Module 2: Website Design and Optimization

In this module, students will learn about website design best practices that help create a positive user experience. They will also understand how to optimize their website for search engines (SEO) by researching keywords, creating relevant content, and building high-quality backlinks. Students will also learn how to optimize their website for conversions (CRO) by improving the user experience, creating compelling calls to action, and using data to optimize their website’s performance.

Website design best practices

1. Keep it Simple: A clean, simple design with a clear navigation menu will help visitors find what they need quickly.
2. Mobile Responsiveness: The majority of internet traffic now coming from mobile devices. it’s essential to ensure that your website is mobile-responsive and can adapt to different screen sizes.
3. Easy-to-read Fonts: Use fonts that are easy to read and ensure they are large enough to be legible.
4. Visual Hierarchy: Use visual cues such as headings, subheadings, and bullet points to create a hierarchy of information that makes it easy for visitors to scan and read.
5. Fast Load Times: Ensure that your website loads quickly by optimizing images, minimizing plugins, and using caching.

Website optimization for search engines (SEO)

1. Keyword Research: Conduct keyword research to identify the keywords your target audience uses to find your products or services.
2. On-page Optimization: Optimize your website’s content and structure to include relevant keywords, meta descriptions, and alt tags.
3. Link Building: Build high-quality backlinks from other websites to improve your website’s authority and ranking.
4. Local SEO: Optimize your website for local search by including your business address, phone number, and hours of operation.
5. User Experience: Provide a positive user experience by ensuring that your website is easy to navigate.

Website optimization for conversions (CRO)

1. Clear Calls-to-Action (CTAs): Use clear, concise language for your CTAs, and ensure that they are prominently displayed on your website.
2. Simplify Forms: Make it easy for visitors to fill out forms by keeping them short and simple.
3. Build Trust: Use customer testimonials, social proof, and trust badges to build trust with visitors.
4. A/B Testing: Test different versions of your website to see what works best for your target audience.
5. Analytics: Use analytics to track your website’s performance and identify areas for improvement.

Module 3: Content Marketing

This module will cover the fundamentals of content marketing, including how to develop a content strategy, create and curate content, and promote it through various channels. Students will learn how to create effective content that resonates with their target audience and drives engagement. They will also understand how to use content to drive traffic to their website, generate leads, and increase brand awareness.

Creating a content marketing strategy

1. Define Your Objectives: Start by defining your content marketing objectives, which could include increasing website traffic, generating leads, or boosting brand awareness.
2. Identify Your Target Audience: Identify your target audience, their needs, interests, and pain points, to ensure that your content is relevant and engaging.
3. Develop a Content Plan: Develop a content plan that includes topics, formats, and timelines for creating and publishing content.
4. Determine Your Content Channels: Determine which channels you will use to distribute and promote your content, such as social media, email, or influencer outreach.
5. Measure and Analyze: Use metrics such as website traffic, social shares, and conversions to measure the effectiveness of your content marketing strategy.

Content creation and curation

1. Create Original Content: Develop original content that addresses your target audience’s needs, such as blog posts, videos, infographics, and ebooks.
2. Curate Relevant Content: Curate relevant content from other sources, such as industry blogs or news sites, to supplement your original content and provide value to your audience.
3. Optimize for SEO: Optimize your content for search engines by using relevant keywords and meta descriptions.
4. Provide Value: Ensure that your content provides value to your audience by educating, entertaining, or solving their problems.

Content promotion and distribution

1. Social Media: Share your content on social media platforms, such as Facebook, Twitter, and LinkedIn. And engage with your audience through comments and shares.
2. Paid Advertising: Use paid advertising channels, such as Google AdWords or Facebook Ads, to promote your content to a targeted audience.
3. Email Marketing: Use email marketing to distribute your content to subscribers and promote it through newsletters and email campaigns.
4. Influencer Outreach: Reach out to influencers in your industry and ask them to share your content with their followers.
5. Content Syndication: Syndicate your content on third-party websites or content distribution platforms to reach a broader audience.

Module 4: Social Media Marketing

This module will focus on the role of social media in digital marketing. Students will learn how to choose the right social media platforms for their business, develop a social media strategy, and create engaging social media content. The module will also cover how to run social media advertising campaigns, measure their performance, and optimize them for better results.

Choosing the right social media platforms

1. Identify Your Target Audience: Determine the age, interests, and social media usage habits of your target audience.
2. Analyze Your Competitors: Analyze the social media platforms your competitors are using and how they are engaging with their audience.
3. Evaluate the Platforms: Evaluate each social media platform based on your target audience’s preferences, the type of content you will be sharing, and your business goals.

Creating a social media strategy

1. Define Your Objectives: Determine your social media marketing objectives, which could include increasing brand awareness, generating leads, or driving sales.
2. Develop a Content Plan: Develop a content plan that includes the type of content, topics, and publishing schedule.
3. Determine Your Brand Voice: Determine your brand voice, tone, and personality to ensure that your social media posts are consistent with your brand image.
4. Engage with Your Audience: Engage with your audience by responding to comments and messages and creating a two-way conversation.

Social media advertising

1. Identify Your Target Audience: Use social media advertising targeting options, such as demographics, interests, and behaviors, to target your ideal audience.
2. Choose Your Ad Format: Choose the ad format that best aligns with your marketing objectives, such as sponsored posts, display ads, or video ads.
3. Set Your Budget: Set your budget and bidding strategy for your social media advertising campaign.
4. Measure and Analyze: Use social media analytics tools to measure the effectiveness of your advertising campaign and make adjustments as needed.

Module 5: Email Marketing

This module will cover the fundamentals of email marketing, including how to build an email list, create effective email campaigns, and automate them for efficiency. Students will learn how to craft compelling email content, optimize email campaigns for better open and click-through rates, and track their performance using analytics.

Building an email list

1. Offer Value: Offer value to your website visitors in exchange for their email address, such as a free ebook or a discount code.
2. Use Opt-In Forms: Use opt-in forms on your website to collect email addresses and give visitors the option to subscribe to your newsletter or other email communications.
3. Use Social Media: Use social media platforms to promote your email list and encourage followers to subscribe.

Creating effective email campaigns

1. Define Your Objectives: Determine the goals of your email campaign, such as increasing website traffic, generating leads, or boosting sales.
2. Segment Your List: Segment your email list based on demographics, behavior, or preferences to ensure that your emails are relevant to your audience.
3. Use Engaging Subject Lines: Use engaging subject lines to entice subscribers to open your emails.
4. Use High-Quality Content: Use high-quality content that is relevant and valuable to your audience.
5. Include a Clear Call to Action: Include a clear call to action in your emails, such as “Shop Now” or “Learn More.”

Email automation

1. Define Your Triggers: Define the triggers for your email automation, such as a new subscriber or an abandoned cart.
2. Use Personalization: Use personalization, such as including the subscriber’s name, to make your automated emails feel more personalized.
3. Test and Optimize: Test and optimize your email automation to ensure that it is effective and delivering the desired results.
4. Use Analytics: Use email analytics to measure the effectiveness of your automated emails and make adjustments as needed.

Module 6: Pay-Per-Click (PPC) Advertising

This module will introduce students to the concept of PPC advertising and its benefits. They will learn how to create PPC campaigns on Google Ads and social media platforms such as Facebook, Twitter, and LinkedIn. The module will cover how to choose the right keywords, set bids, create ad copy, and optimize campaigns for better results.

Introduction to PPC advertising

1. Set Your Objectives: Determine your PPC advertising objectives, such as increasing website traffic, generating leads, or boosting sales.
2. Define Your Target Audience: Define your target audience based on demographics, interests, and behaviors to ensure that your ads are reaching the right people.
3. Choose Your Platforms: Choose the PPC platforms that align with your marketing objectives, such as Google Ads or social media platforms like Facebook and LinkedIn.

Creating PPC campaigns on Google Ads and social media platforms

1. Develop a Keyword Strategy: Develop a keyword strategy that includes relevant keywords and negative keywords to ensure that your ads are targeting the right audience.
2. Create Engaging Ad Copy: Create ad copy that is engaging, relevant, and includes a clear call to action.
3. Set Your Budget and Bidding Strategy: Set your budget and bidding strategy to ensure that you are getting the best return on investment.
4. Use Ad Extensions: Use ad extensions, such as sitelinks, callouts, and structured snippets, to provide more information to potential customers.

Analyzing and optimizing PPC campaigns

1. Monitor Your Campaigns: Monitor your campaigns regularly to ensure that they are performing as expected.
2. Analyze Your Data: Analyze your data using tools such as Google Analytics to understand which campaigns and keywords are driving the most traffic and conversions.
3. Make Adjustments: Make adjustments to your campaigns, such as adjusting your bidding strategy or refining your keyword list, based on your analysis to optimize performance.
4. Test and Experiment: Test and experiment with different ad copy, landing pages, and targeting options to improve your results over time.

Module 7: Analytics and Reporting

In this module, students will learn about the importance of analytics in digital marketing. They will understand how to set up Google Analytics and track various metrics such as website traffic, conversions, and engagement. Students will also learn how to create reports that showcase the performance of their digital marketing campaigns and how to use data to make informed decisions.

Introduction to analytics’

1. Define Your Objectives: Define your digital marketing objectives, such as increasing website traffic, generating leads, or boosting sales.
2. Set Your Key Performance Indicators (KPIs): Set your KPIs based on your objectives to measure the success of your digital marketing campaigns.
3. Choose Your Analytics Tools: Choose the analytics tools that align with your objectives and KPIs, such as Google Analytics, Adobe Analytics, or other analytics platforms.

Setting up Google Analytics

1. Create Your Google Analytics Account: Create a Google Analytics account and set up your tracking code on your website to begin collecting data.
2. Set Up Goals: Set up goals in Google Analytics to track specific actions, such as form submissions or product purchases.
3. Configure E-commerce Tracking: Configure e-commerce tracking in Google Analytics if you sell products or services online.

Tracking and measuring digital marketing performance

1. Monitor Your KPIs: Monitor your KPIs regularly to understand how your digital marketing campaigns are performing.
2. Analyze Your Data: Analyze your data using tools such as Google Analytics to understand which channels, campaigns, and tactics are driving the most traffic and conversions.
3. Identify Opportunities for Improvement: Use your analysis to identify opportunities for improvement, such as refining your targeting or adjusting your messaging.

Creating reports and analyzing data

1. Create Custom Reports: Create custom reports in Google Analytics to track your KPIs and measure the performance of your digital marketing campaigns.
2. Visualize Your Data: Visualize your data using charts and graphs to make it easier to understand and identify trends.
3. Share Your Reports: Share your reports with stakeholders to keep them informed and aligned with your digital marketing objectives.

Module 8: Advanced Digital Marketing Techniques

This module will cover advanced digital marketing techniques such as influencer marketing, affiliate marketing, mobile marketing, and video marketing. Students will understand how these techniques work and how to integrate them into their digital marketing strategy. The module will also cover emerging trends in digital marketing, such as artificial intelligence and voice search, and how to stay updated with the latest developments in the field.

Influencer marketing

Influencer Marketing: Influencer marketing involves partnering with individuals who have a large following on social media to promote your brand or product. This module can cover topics such as identifying influencers, negotiating partnerships, and measuring ROI.

Affiliate marketing

Affiliate Marketing: Affiliate marketing involves partnering with publishers or websites to promote your product or service, and paying them a commission for each sale or lead they generate. This module can cover topics such as setting up an affiliate program, recruiting affiliates, and tracking performance.

Mobile marketing

Mobile Marketing: Mobile marketing involves reaching consumers through their mobile devices, such as smartphones or tablets. This module can cover topics such as mobile website design, mobile app marketing, and SMS marketing.

Video marketing

Video Marketing: Video marketing involves using video content to promote your brand or product. Also can include platforms such as YouTube, social media, or your website. This module can cover topics such as video production, video advertising, and measuring engagement.

Each of these modules can be tailored to the specific needs and objectives of the course. This can provide valuable insights and strategies for digital marketers looking to expand their skill set.

Tags: Free digital marketing course, Free digital marketing course in Bangladesh, Google digital marketing course, google digital marketing courses.