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9 Common Ecommerce SEO Mistakes You Should Avoid
9 Common SEO Errors of E-commerce Websites To Avoid (2024)
Nowadays many people want to start or are doing e-commerce business. Most e-commerce site owners think they will upload hundreds or thousands of products to their site. Then the visitors will come like a flood from the search engine. This thought is hundreds of billions of light years away from reality.
The fact is that there is no permanent solution to visitor problems without eCommerce SEO.
However, you can bring in visitors through various ads or special promotions. However, they are only valid for the duration of your ad or promotion.
SEO (Search Engine Optimization) of an e-commerce site is a bit more difficult than a blog or 1 company website of 5 pages.
Constantly changing many product pages, adding new products, adding product pages etc. makes the work of eCommerce SEO (Search Engine Optimization) difficult.
Today we will learn about Common SEO Errors of E-commerce Websites that we often make.
Lack of Product Description:
Many e-commerce sites do not have product descriptions. Interestingly, you will not find all product descriptions on Amazon, Walmart, and eBay.
If you think that such big e-commerce sites don’t have description, then there is no problem even if my site doesn’t have it. Brother, some things are cut and some things are heavy. We cannot compare with them, their weight is not less.
Some products don’t have a description but most products do. None of the products have text description, except for a handful of 2/1 e-commerce sites in Bangladesh.
Due to the lack of this, in most cases, despite being a low competition keyword, they are not in Google search between 1 and 10. As a result they get nothing in terms of organic visitors.
So if you have done this mistake in your e-commerce site then correct it now. Add a unique product description.
Description must be unique. Unique content is very important for your site’s SEO. Things to keep in mind while writing the description:
- Write quality descriptions that will encourage your buyer to buy the product.
- Don’t forget to copy content from other sites, otherwise Google will give you a penalty.
Use of manufacturers’ product descriptions:
If you want to get banned by filtering by search engines, you can use the manufacturer’s description exactly.
The fact is, those descriptions of the producers are given to many other sites as well, and almost all of them use those descriptions exactly.
So Google finds hundreds and sometimes thousands of pages with the same description and filters them out as copy content.
This is a fatal mistake. Also, manufacturers’ descriptions are often not sales friendly.
The rule is to always create unique content. Otherwise, Google Mama will kick your site to the bottom of the rankings as a reward for content copying and scraping.
Now you might be saying, Bro, what’s wrong with you, I have thousands of products, how can I write a unique description for these thousands of products.
Answer: No, the head is fine. You should try to write a unique description.
If you can then Google will give your site a good position in the ranking, as a result of which you will get a lot of organic visitors for free from Google.
And if you can’t do it completely, you can use No Index Meta Tag (No Index Meta Tag) on the pages where you could not write a unique description.
Absence or deficiency of product reviews:
70% of consumers look for product reviews in online stores or forums before buying a product.
That means if you don’t have any reviews on your site then you are definitely missing out on a good number of potential buyers.
An interesting fact is that it is relatively easy to move review pages to the top of Google search.
Some interesting facts about product reviews from customers:
- You have to work hard to create unique content, but buyers write unique content for you for free.
- It keeps your product page alive. Because of this, Google Mama has to crawl your page again and again.
To be indexed. All these play a good role in your site ranking.
Optimizing product page according to search demand:
When you write headlines, titles, product descriptions, keep in mind the demand and search keywords that people use to search for something.
Not doing this means you’ve wasted your time creating content that no one searches for. If that’s the case, you have to say that all your hard work will be wasted.
Some tips for optimizing product pages:
- Use model number in title and H1 tags.
- Can use brand name in title and H1 tags.
- Don’t forget to use alt tag on images used on your site.
- Never use iframes again.
Use of non-unique titles:
This is a very basic aspect of SEO. But in the case of e-commerce sites, we often do not pay attention to the unique tag.
If you look at the source code of a site, you will see the title tag as shown in the image below.
It is true, however, that when you sell multiple items from the same band or sell the same item from multiple bands, it is difficult to have a unique title for them.
In that case you will be forced to use the same keywords or words again and again. Search engines, however, are always on the lookout.
To avoid this you can use unique keyword phase or long tail keyword.
In this case, you can make your keyword phase or long tail keyword with the band-model keyword formula.
For example your long tail keywords could be: band – model – item type. A real example would be: “Honda Accord Sports Coupe” or “Burton Aftermath Snowboard 2013”.
Lack of speaking URLs:
What a funny story Does the URL speak? You might be wondering what URL people will speak.
That’s right, URL people don’t talk about URLs.
Look at this example and then say what it is talking about
http://archive.ittefaq.com.bd/index.php?ref=MjBfMDRfMzBfMTNfMV8yNV8xXzM3MTY2
Now look at it and say what it says.
http://www.readanybook.com/ebook/harry-potter-and-the-prisoner-of-azkaban-65
Seeing the first one, one can understand what the father is talking about. But we were able to understand after seeing that it was talking about a Harry Potter e-book.
Such URLs are called Keyword Friendly URLs. Creating such URLs for all your products is very important for SEO.
There are 3 reasons why you should create a talking URL:
Semantics: This type of URL also tells your visitors what they are going to get from your page or site.
Conversely, if your URL contains a lot of numbers and digits, visitors may mistake it for spam and skip the page without visiting it.
Keyword and Anchor Link Luck: Other sites can pick your URL and post it on their sites.
Using this URL as your anchor text will put your most important keywords in the anchor tag.
If you have keywords in such anchor text and they bring visitors to your site, it will be very easy for you to get top ranking in search engines.
Google has started giving less importance to having relevant keywords in the domain name. But Google prefers having relevant keywords in the URL of the product page.
Scattering of duplicate or copy content:
Pages with copy content should not be indexed by search engines but should be turned off in robot.txt. Failure to do so may result in your site being penalized.
How to identify places where ecommerce sites may have duplicate or copy content:
Product Description: When multiple products have the same or similar description, this may result in duplicate content. It is important to ensure that each product has a unique description.
Manufacturer’s description: Using the manufacturer’s description without modification may lead to problems with duplicate or copy content. Ecommerce sites should create unique descriptions for each product.
URL Parameters: When URLs contain parameters that create multiple versions of the same page, this can result in duplicate content. Applying canonical tags can help avoid this problem.
Session IDs: Including session IDs in URLs can lead to duplicate content because search engines may view each session as a separate page. Removing the session ID or using canonical tags can help solve this problem.
To avoid duplicate content on an ecommerce site, it’s important to ensure each page has unique content, including product descriptions, category descriptions, and blog posts. It’s also important to use canonical tags to avoid multiple versions of the same page and to monitor the site regularly for any duplicate content issues.
If you have made the above fatal mistakes in your e-commerce site, correct them now.
SEO Tutorial For Beginners: How to do seo for website?
Increased site loading time
If you notice, you will see that many ecommerce sites take a long time to open. If your eCommerce site takes a long time to open, it can affect your on-page SEO.
Also users have to wait a long time to open a page and this creates a negative impact on the user experience.
Here are some things you can do to reduce loading time:
- Make pages smaller. Images and videos can be compressed to reduce the size of a page.
- Use a cash system. This will help pages load faster and help users load pages faster if repetition is not required.
- Save used images and videos in the correct format. A format that saves in a smaller size will help reduce loading times.
- Use lightweight themes. A lightweight theme will help pages load in less time.
- Optimize the scripts used properly. Properly optimizing scripts will help reduce loading time.
- Use the right hosting plan. Pages that use a proper hosting plan load faster and respond faster.
Not having product reviews or customer reviews on product pages
Not having product reviews or customer reviews on e-commerce product pages can be a big SEO mistake. Product reviews or customer reviews are important for several reasons:
User Experience: Reviews provide potential buyers with valuable feedback and insights, allowing them to make informed purchasing decisions. Customers are more likely to buy products that have positive reviews from other buyers.
Search Engine Ranking: Reviews help improve search engine rankings by providing new and unique content to product pages. This content helps search engines understand the product better and rank it higher in search results
Social Proof: Positive reviews can act as social proof and increase the credibility and trustworthiness of your eCommerce store. This can lead to more sales and repeat customers.
Feedback: Reviews provide valuable feedback to ecommerce stores, allowing them to improve the quality of their products and customer service This can lead to better customer satisfaction and increased sales.
Not having product reviews on ecommerce product pages can be detrimental to the success of an ecommerce store. It is important to encourage customers to leave reviews and provide timely feedback to build trust with potential buyers and improve search engine rankings.
Not posting regular articles or having a blog section
If you do not publish articles or content on the site regularly, your site may lose search engine rankings. Also not having a blog or content-driven internal links on a website can be a missed opportunity to improve SEO, here are some reasons why:
Content Creation: A blog provides a platform to create fresh, unique and informative content related to the website’s niche. This content can be optimized for search engines, helping to improve website rankings and attract more organic traffic.
Internal Linking: A blog allows the creation of internal links to other pages on the website. Internal linking is important for SEO because it helps search engines understand the structure of the website and the relationships between pages. By linking to relevant pages, it helps distribute link equity throughout the site.
Common SEO Errors of E-commerce Websites
In the End
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FAQ
How to to reduce website loading time?
Make pages smaller. Images and videos can be compressed to reduce the size of a page.
